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Adler Fairways Celebrates Christian Poulsen’s BIBA Lifetime Achievement Award

We are proud to share that Christian Poulsen, a valued member of the Adler Fairways team, has been honoured with the 2025 Francis Perkins Award by the British Insurance Brokers’ Association (BIBA).

This prestigious award established by BIBA’s first Chair, Francis Perkins, recognises individuals who have made a significant and lasting contribution to the insurance broking profession. Christian’s dedication to the industry spans over five decades, including senior leadership roles and ownership of E C Parker & Co Ltd, which became part of Adler Fairways in 2022.

His long-standing support of professional standards is reflected in over 35 years of voluntary service to the Chartered Insurance Institute, including a term as president of the Folkestone and South Kent institute. He also served for 12 years on BIBA’s SME Brokers’ Advisory Board, championing the needs of smaller brokers across the UK.

Graeme Trudgill, BIBA Chief Executive said: “Christian has been an excellent supporter of BIBA for many years he has been a strong voice and advocate for smaller broker members. He has given up a significant amount of his time to represent the needs of BIBA members and has been a worthy sounding board for the BIBA team throughout the time he dedicated to BIBA. We thank him for the wealth of knowledge and experience that he brought to us.”

Paul Goodman, Chief Executive Officer of Adler Fairways, commented: “Christian has made a remarkable impact on our profession. His insight, integrity, and passion for supporting brokers and clients alike is truly inspiring. We’re incredibly proud to have him as part of Adler Fairways and delighted to see his contribution recognised by BIBA.”