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Our Values and our People

Our mission is to secure the future of our customers and employees by living our stated values every day.

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The way we work and behave at Adler Fairways is based on our four core values:

  • Ambition
    Pursuing new opportunities, adapting to fresh challenges and striving to be at the cutting edge of insurance as leaders in the industry.  An example of this is where we use our size and experience to influence insurers, trade bodies and regulators, regarding the improvements we would like to see in the industry.
  • Customer-focus
    Empowering our employees to build meaningful relationships with customers and provide the highest service standards.  This means being available, responsive and accurate in the service and communications we provide.
  • Community
    Committed to making a meaningful contribution to the communities we serve through our business practices and social responsibilities.  We enjoy having local offices and encourage our teams to support various charitable initiatives.
  • Integrity
    Maintaining the highest standards of professionalism and delivering business excellence.  Integrity means always acting in the best interests of our clients, and our commitment to the Chartered Insurance Broker ethos only helps to underline this.

Our Mission

Our mission is to secure the future of our customers and employees by living our stated values every day.  Our employees are recruited, developed and led in line with our unique core values, and we believe this helps set us apart.

Our people make a positive difference to our clients’ lives every day.

In a world of so much change, we know our clients appreciate this stability and continuity in their relationships with us.  At the same time, we are a progressive and ambitious company.  We continuously look for ways to improve the service and advice we give our clients, for example, through the greater adoption of technology to support the advice and service we provide.

Our independent ownership allows us to run our business in line with our values, and with our clients’ best interests at heart.

Meet our Executive Team

At Adler Fairways we pride ourselves on the experience and expertise of our team, and that starts at the top.

Group Chairman

Alex Alway, FCMA & CGMA

Chief Executive

Anthony Adler, ACII

Director

Neil Thomsett, Dip CII

Finance Director

Johann Davey, ACMA, CGMA

Head of Operations

Jo Knock, Dip CII

Commercial Director

Julian Hilton, Cert CII

Group Chairman

Alex Alway, FCMA & CGMA

Prior to forming Adler Fairways parent company, The UKGI Group, Alex was Group Chief Executive at Jelf plc (a listed corporate intermediary business) for 15 years. Following the sale of the business, Alex joined the board of Marsh UK as a non-executive for a year. Since early 2018, Alex has held a number of executive roles including being chairman of Compass, Broker Network and Paymentshield along with the ETHOS Broking business.

Chief Executive

Anthony Adler, ACII

With the strong technical background gained as an underwriter with Royal & Sun Alliance and the wealth of experience acquired in the intervening years in the world of broking, Anthony is well equipped to advise on insurance and risk management solutions to any industry including construction, haulage and real estate.

Director

Neil Thomsett, Dip CII

Joining the company in 2012, Neil ensures that Adler Fairways delivers a first class service to its clients by overseeing business strategy and internal infrastructure as well as heading up the Group Resources Team. He was appointed to the Board in 2019.

Finance Director

Johann Davey, ACMA, CGMA

Johann is a chartered accountant with over 20 years’ experience working across the financial services, insurance, wholesale, retail and manufacturing sectors. Johann spent 14 years working in various roles at Jelf plc before leaving to take on head of finance positions at The Fine Cheese Co/Artisan Biscuits and Tileflair. He has vast amounts of SME experience working closely with Managing Directors and business owners to help drive growth.

Head of Operations

Jo Knock, Dip CII

Jo has been with Adler Fairways since 2008.  She has held a variety of roles including Compliance Officer and Team Manager. Her current role as Head of Operations focusses on maintaining the smooth running of our administration teams, to ensure our clients receive a high quality service at all times, in line with our core values and regulatory responsibilities.

Commercial Director

Julian Hilton, Cert CII

Julian joined us in 2021 in a newly created Commercial Director role.  He has over three decades of experience in senior leadership positions across the Insurance Broking, Risk Management and Employee Benefits sectors.  After ten years with the Jelf plc, he oversaw the transition of his  branch network to Marsh, following their acquisition of the group in 2015.  Julian then took on the Area Director role for the West Country and the Channel Islands for Towergate Insurance Brokers, before setting up his own consultancy and social media business in 2020.

Regional Leadership Team

Mid-Counties Branch Director

Alex Willis, Cert CII

Thames Valley Branch Director

Denny Moore, ACII

Bristol Branch Director

Luke Stevenson, ACII

Somerset Branch Director

Donal Henry

Mid-Counties Branch Director

Alex Willis, Cert CII

Alex brings over 20 years of experience in commercial broking. He previously held the role of Sales Director for a major insurance broking group, before joining Adler Fairways in 2020.  Alex takes pride in finding the right solutions for his clients and has built strong relationships with insurers, enabling him to negotiate the best terms for clients.  A natural leader, Alex enjoys helping others build on their opportunities and is involved extensively as Vice Chair of Governors at his daughter’s school.  He spends his free time enjoying a round of golf.

Thames Valley Branch Director

Denny Moore, ACII

Denny joined our new Thames Valley Office in 2021 to lead the development of this branch.  Coming from a background in all areas of Commercial Insurance, her career spans ‘more years than she cares to remember’, previously holding Director roles at Goss & Co and, following the sale of the business, Jelf plc. She is totally client focused and has built up a reputation for always going the extra mile.  Outside of work Denny enjoys socialising with friends and family, walking and using her home gym.

Bristol Branch Director

Luke Stevenson, ACII

Luke joined the industry following university. He progressed through the business with his previous employer, finishing as Branch Director for the South Wales region. Luke takes a clients-first approach and is passionate about helping people within the industry develop and succeed. Luke lives near Bristol with his partner and three children.  In his spare time, Luke coaches his son’s football team, and plays football and golf himself.

Somerset Branch Director

Donal Henry

Donal has worked for several major insurers throughout his career but fell in love with broking in 2004 after making a move from leading insurer, Zurich.  Donal feels that ‘too often, clients and staff are not receiving the care and attention they need, as larger brokers focus on shareholders returns first and all else second. It didn’t take long to convince me that Adler Fairways were different.  I left Ireland originally to make my fame and fortune in a band in London, but it didn’t work out. I still play music with friends, and my family and I are big festival fans with Green Man being our favourite.