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Insurance Solutions for Affinity Groups

Strengthen your brand and proposition by supporting affinity members with bespoke insurance solutions

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Add value to your members and strengthen their sense of belonging by offering bespoke affinity insurance solutions designed to meet their needs.

Specialising in affinity schemes, our expert team design and implement tailored insurance solutions that support a vast array of affinity groups, trade/governing bodies and professional associations across a wide variety of sectors, adding value to your membership offering and creating additional revenue for the association.

The leverage Adler Fairways can achieve across the breadth of the UK insurance market ensures your clients are offered market-leading coverage that reflects the unique exposures they face in their line of work.

Joint Ambition

Our aim is simple, to share the same vision as you.  From consultancy through to programme execution: the final proposition will benefit you and add value for your clients/members.

Specialist Scheme Design

Our schemes team can design bespoke insurance solutions under full delegated underwriting authority from many of the UK’s top insurance companies, meaning your members can gain access to market-leading coverage immediately, without case-by-case referral to insurers.

Compliance Excellence

As an FCA authorised and regulated firm, we are subject to stringent compliance regulations. Our alignment with UKGI group ensures we benefit from expert guidance, so you can rest assured that the products we promote to your members will meet the FCAs requirements.

Our commitment to go further

We promise to work collaboratively with you to offer value that enhances your membership proposition and attracts new members for the long term. Where the solution is not immediately evident, we draw on the decades of insurance experience our talented and dedicated, solution-focussed staff bring to the table, leaving you rest assured that our advice and the end product will be second to none.

For more information or to discuss your affinity scheme requirements, please contact our expert and friendly team.

Examples of the affinity partners we work with

We work with the Birmingham, Bristol, Manchester and Derby & Nottingham Chambers of Commerce. Through our partnership approach with Aviva, we provide a growing number of Chambers with a quick and efficient Guarantee scheme that supports their members to trade internationally, giving them piece of mind they are protected – delivering a better service for members and an earned revenue stream for the Chambers.

The scheme has been a great success and enables us to offer customers instant guarantees, providing a speedy and top class service. There is minimal paperwork and it provides the Chamber with a useful income stream.

Greater Manchester Chamber of Commerce

Meet the team

Chesney Phelps - Head of Schemes

Chesney has operated in the insurance industry for over 18 years, both regional and London market. Having previously exited from his own intermediary firm in 2021, Chesney joined Adler Fairways in 2023 to oversee the schemes functions within the business. Chesney’s extensive experience in scheme design and Delegated Authority management means our clients benefit from clear guidance on the most effective way to run their affiliate scheme.

Luke Stevenson, ACII - Regional Director

Luke has operated in the insurance market for the past 12 years, predominantly in the South West & Wales, but more latterly being responsible for Adler Fairways development in the South of the UK. Luke has worked with a number of affiliations, of various shapes and sizes, having successfully designed, implemented and grown engagement within insurance solutions bespoke to the requirements of the relevant affinity over this time.

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What is Affinity Insurance?

Affinity insurance is where a business forms a scheme with an insurance provider or broker to provide insurance products to its customers under the affinity group’s brand name. Affinity insurance can be a more cost effective option for members as the affinity scheme combines the risks, thus reducing the cost of cover. An affinity scheme is bespoke to the risk areas of the members, hence offers protection that more generic policies may not.

What is an affinity group?

An affinity organisation is often created around a shared passion, interest or hobby, to which individuals or businesses can become a member of. Some of examples of affinity groups include trade associations, charities, membership organisations and franchise networks.

What are the benefits of affinity insurance?

Offering your members an insurance solution that is designed purposely around their interests will help enhance your brand, reputation, increase member retention, as well as member advocacy. Affinity insurance can also create an additional revenue stream for your organisation through the introduction of a commission structure.

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